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The Support and Build apps on the DevRev platform enable customers to coordinate with the product or service builders (dev org) and the different parts of the dev org to coordinate with each other. Between every integration hop and side conversation in traditional fragmented systems, important details that help define the why behind work is lost.

🎥 Video: Convergence: Bringing work together

By linking work items—conversations and tickets for support, issues and enhancements for build—together, DevRev preserves context. That context defines the problem and requirements for anyone who works on this issue. Moreover, both tickets and issues are always associated with rev parts, tying them to the overall product context.

The following figure shows a high-level view of the relationship between revenue-generating and product-delivery work.

revenue generation and product delivery


Conversations refer to the communication chains you have with your external users. They begin in the DevRev PLuG widget, which enables live chat within customers' apps with just a few lines of code, or through a snap-in for email, WhatsApp, or Slack. Unlike most platforms, customer conversations are no longer siloed to just support, sales, and customer success staff. Instead, they are accessible to everyone in the dev org through the PLuG inbox. The service-level metric for a conversation is time to response.

Example: "I have a problem with product X."

You can add a title to your conversations as well as members from your own dev org and other members from the user's workspace without starting a new thread or email chain. Because there can be many tickets attached to a single conversation, there is no need to start a new thread for new topics either.

We recommend closing the conversation whenever you feel the interaction has reached a natural end. Closing the conversation does not close the tickets and your external users are still able to see them in the widget.


A conversation is typically started by an external user. It may be a short interaction, such as a quick question about a sale, that does not require a ticket. If a conversation takes more than 5 mins to close, we recommend that you open one or more tickets. A conversation could also contain one or more items that you would want to capture in a ticket. A ticket is used to capture anything that you may need to follow up on from a conversation, which could be bugs, feature requests, or anything in between. A ticket is associated with a part of the product and can come from either an internal or an external user.

Example: "User reported a problem using product X. They need a workaround for this problem."

When a support ticket is filed, it's a commitment that the concern will be addressed or resolved. The service-level metric for tickets is time to resolution.

You might have seen systems (such as Intercom) that have just conversations or systems (such as Zendesk) that just have tickets. Although a lot of customer problems can just be solved with a conversation, some of them do require more work. Those workflows of solving a customer problem are much better represented in the ticket where customer-facing and product-delivery teams collaborate.

For example, if an external user wrote in and reported a crashing behavior, asked for an enhancement to an existing feature, and asked for entirely new functionality, you would likely create three tickets all linked to the same conversation. This means you do not need to ask your external users to write in separately about each topic they'd like to discuss, while the dev org can still track each item separately.

In the DevRev app, a support engineer can create a ticket based on a conversation they had with someone using the PLuG widget. This ticket and conversation are linked.

A ticket should describe what the external user is experiencing in a language that's familiar to them. Developer-specific language is reflected in issues.


Later on, a software engineer may start work on this ticket by creating an issue and breaking that issue into smaller pieces with tasks. An issue describes what the developer will work on and is created or accepted by someone who owns or works on the associated part of the product. This distinction allows developers to break up a ticket from an external user into issues as they see fit and delegate the work to other team members as necessary.

Example: "Feature A on product Y exhibited unexpected behavior. This is a defect and needs to be fixed."

Tickets and issues are linked in many-to-many relationships. It may require multiple issues to resolve a ticket, or one issue may resolve multiple tickets if different external users experience and describe the same behavior in different ways.

Work/state relationships

The following figure shows how the various work object types relate.


Work item linkage

Once your organization has implemented a mechanism for customers to start conversations, all customer conversations can be tracked within DevRev and any Conversations can be immediately linked to a ticket, a ticket to an issue and subsequently to a part (product capabilities and features).

Conversation → TicketOpen the conversation and click Tickets > + Link tickets. Either create a new ticket or select an existing ticket.
Ticket → IssueOpen the ticket and click Issues > + Link issues. Either create a new issue or select an existing issue.
Issue → TicketOpen the issue and click Tickets > + Link tickets. Either create a new ticket or select an existing ticket.
Issue → IssueOpen the issue and click Issues > + Link issues. Either create a new issue or select an existing issue.
Conversation item
Ticket item
Issue item

To delete a ticket or issue, select the work item in the list view and click the Delete icon in the taskbar that appears.

delete ticket